Boys, if you surely want to know where the cheaper is going, check out your underwear drawer. No I'm not joking. If you're like most men, you've got more than a few pants in, well, less than exquisite condition.
If you've not yet restocked your underwear variety and neither has your partner then the chances are the retreat isn't over yet! Right now men's underwear sales are suggesting that things are hitting rock bottom and haven't begun to pick up again
Women Underwear
Sure-this sounds trivial. But Alan Greenspan economist and old Federal hold chief, backs this ideas all the way.
It's belief to be one of a few unusual indicators economists use in hard times to decide the state of the current economic climate. So we've had a look straight through them to try and see any hint of the green shoots of an economic recovery.
Inside the Underwear Indicator
The thinking behind this from Greenspan, is that because mens underwear is rarely seen, it's the first thing to get the chop when we begin to feel the pinch of a credit crunch.
As strange as this ideas sounds, it's not surely all that ground breaking. The study of consumer data began when we first began to see our cheaper dipping and increased as patterns began to emerge the deeper into the credit crunch we got. (Which Greenspan discussed with Nation Public's Radio's Robert Krulwich years back).
Therefore higher ask in mens underwear should be one of the first products to rise "when the cheaper begins to boost again and economical fatigue" says Marshal Cohen, the chief commerce analyst with Npd Group, which tracks consumer behavior.
Towards the end of last January, after a 12 month slump of 12%, mens underwear sales began to level off, suggesting a stablisation in the economy, said Cohen.
For a recovery, we need to see a increase of 2% to 4% in men's underwear sales. But unfortunately according to Bill Patterson, an economic analyst at the consumer research firm, Mintel, that has happened just yet.
They have so far foreseen, at 2% to 3% decline and it doesn't seem likely to pick up again until 2013. That's four long years of grey and sagging cotton boys.
But then does that lead to the question, if consumers are used to predict increase which in itself effects recovery, if we can buy more underwear and heighten predictions, do we boost our chances of recovery?
Strong economies depend on consumer investment, so the more mens underwear is bought; the stronger it will make the market.
Lets also not forget in the advent bleak winter months than a new pair of fashionable, comfy pants can cheer us all right up.
Mens Underwear Index - How The State Of Our Underwear Drawers Affects The Recession!
No comments:
Post a Comment